The Second Real Estate Course

I am taking a different approach to the second course than the first real estate course. With the first one; I summoned up all that I had learned from all the courses I have taken over a lifetime.... I just buckled down and got started. Which lead to me finishing the material in less than four days and having to wait two weeks to take the test.

This time I am going old school... I am basically waiting until four days before I can take the test to finish the course.

The first course was the "Principles of Real Estate" the second is the "Practices of Real Estate." I actually learned some interesting facts about real estate law in CA from the first course. Real estate trivia; CA is a community property state as a hold out from Spanish laws. Another interesting fact; sexual orientation is not protected in the anti-discrimination laws in CA, but sex, age, religion, race and handicap status are.

I have finished the first three chapters of the Practices of Real Estate and it emphasizes how to be a real estate agent, where as Principles of Real Estate was very factual about laws and terminology. The second course has made me realize how much of what I have been doing for past 20 years in marketing, sales and business development is the core of what makes a real estate agent successful....

You need to know your product, promote your product, highlight the benefits of your product and most importantly find the right product for your customer.

Wow! this is going to be so much fun to work with a product you can actually see and compare to the competition! I can replace the line; "we will have that feature in the next release" with something like "Just replace the carpet and you will have hardwood floors" Or lines like; "I know the competition has more market share but we are gaining on them" With things like; " Yes, you can have a bigger house in Gilroy than Mountain View but you will have to drive to an hour longer to work." So factual and straight forward, yet with still such great opportunities to spin product benefits. I can use classic real estate phrases such as; "Charming Cottage" which really means; a house so small that only you and a small cat will be comfortable living there. And one of my all time favorites....

"Up and coming neighborhood" which just means; we had a slight reduction in the crime and murder rate in this area last year!!!!